The Greater Mekong Subregion (GMS) is a natural economic area bound together by the Mekong River, covering 2.6 million square kilometers and a combined population of around 326 million.
In 1992, the six countries entered into a program of subregional economic cooperation, designed to enhance economic relations among the countries.By inviting tour operators and executives from hospitality and the MICE (events) markets, the meeting’s organisers hope to develop partnerships between the agriculture, tourism, environment sectors and develop specialty food products and services that can be offered at premium prices.
Interest in agro-tourism is reviving as tour operators recognise they must deliver a travel experience that is active rather than offering passive sightseeing.
Agro-tourism fits the bill and recent trending reports suggest that even the Chinese travel market is shifting from the standard shopping and sightseeing tours to itineraries that explore culture and offer rural activities linked to agriculture.
AMM-2 will showcase the wide array of safe and environment-friendly agro-food products and agro-tourism destinations from the six Greater Mekong Subregion (GMS) countries.
The member nations are: Cambodia; China; Lao PDR; Myanmar; Thailand and Vietnam.
In its announcement to the travel trade the MTO said the event aims to identify agro-food products and services with high potential and to connect them with the tourism sector in the GMS.
Sessions will also focus on promoting food safety, improving agriculture value chain linkages, and expanding opportunities for small stakeholders to export.
For more than two decades, the six countries of the Greater Mekong Subregion have been working together under an economic cooperation program to realize their vision of a prosperous, integrated, and harmonious subregion.
The GMS Program has adopted a three-pronged strategy (the 3 Cs):
Strengthening connectivity through physical infrastructure and the development of economic corridors.
Improving competitiveness through market integration and the facilitation of cross-border trade and travel.
Building a sense of community by addressing shared social and environmental concerns.
The GMS Program, with the support of development partners, helps identify and implement high-priority subregional projects in a wide range of sectors: agriculture, energy, environment, human resource development, information and communication technology, tourism, transport, transport and trade facilitation, urban development, and other multi-sector and border economic zones.
Since 1998, the GMS Program has been using economic corridors to promote economic growth and development. Economic corridors are investment areas, usually running along major highways, which connect centers of economic activity.
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